SELLING YOUR HOME

Selling your home can be a stressful process. With our full service approach we can alleviate a lot of the stress and ensure your property sells quickly and at the highest price possible. 

 

Local Market Expertise.

Founded in 2004 with eight locations on Oahu and Maui, and more than 140 affiliated real estate professionals, Better Homes and Gardens Real Estate Advantage Realty is an award-winning, full service residential real estate firm. 

National Brand Support. 

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. 

Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

The growing Better Homes and Gardens Real Estate network includes more than 10,000 affiliated sales associates and approximately 300 offices serving home buyers and sellers across the United States, Bahamas and Canada.

Global Recognition.

In 1978, Meredith Corporation, one of the nation’s leading media and marketing companies and publisher of Better Homes and Gardens magazine, launched the former Better Homes and Gardens Real Estate Service. Meredith Corporation owned and operated the company for 20 years and grew the business into a highly respected name in the real estate industry. Meredith Corporation sold its real estate business in 1998, but retained long-term ownership of the Better Homes and Gardens Real Estate brand name. Then, in October 2007, Realogy announced a new, long-term agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation. Better Homes and Gardens Real Estate officially launched its new franchise system on July 23, 2008.

Client First Approach to Real Estate

The company's success is based on a commitment to a "client first" approach to real estate. By utilizing the latest technology, an unparalleled training program, local expertise and the national network strength of Better Homes and Gardens® Real Estate, their real estate professionals effectively service each of their clients based on their unique needs and help them reach their real estate goals.

An Award-Winning Company

Better Homes and Gardens Real Estate Advantage Realty is honored to receive numerous awards and accolades over the years including:

2019 Best Places to Work

• Hawaii Business magazine

Top 250 Hawaii Business 4 Years in a Row!

• Hawaii Business magazine, 2016-2019

Voted Hawaii’s Best Real Estate Firm 10 Years In A Row! 

• By Honolulu Star-Advertiser readers 2010-2019

Voted Best of Honolulu Real Estate Firm 7 Years!

• By Honolulu Magazine readers 2012-2013, 2015-2019

National BHGRE Excellence Award 4 years in a row!

• Awarded the 2019 Technology Award
• Awarded the Nation P.A.I.G.E Award
• Most productive Brokerage Award, 3 years - Recognized as one of  the Most Productive Brokerage in the entire Better Homes and Gardens Real Estate® brand for 3 years in a row. This award is bestowed to BHGRE brokerages with the highest per person productivity calculated based on total commission.

Recognized as one of Hawaii’s Most Charitable Companies 5 Years In A Row!

• Hawaii Business magazine, 2015-2019

Pacific Business News Fastest 50 Growing Businesses award, 5 years

Voted Best of the Best Real Estate Firm 2 years in a row!

• By Honolulu Advertiser readers

 

Team Approach

When you decide to work with us, you will have the full capabilities of an experienced team of real estate professionals at your disposal. In addition to your real estate agent team, you will also be utilizing our listing coordinator, marketing director, and escrow team. Each member of your team serves a different role in the sale of your property, with a common objective of unsurpassed client service.

Prepare Your Home For Sale

Based on our experience, we can provide information and advice on timely and cost-effective ways to prepare your home for sale. We have experience with of trusted contractors and vendors who can help get your home in “show-ready” condition. We will acquire quotes from different vendors, coordinate a work schedule, and oversee work done on your property so that it can shine above the competition. Our goal is to obtain the highest possible price for your home within your budget.

Market Your Home

Once your home is ready, we will arrange to have eye-catching photos taken that highlight your home’s wonderful and unique features. We will work together with our listing coordinator and marketing director to design and implement a marketing plan. This includes internet, social media, and print advertising. We will also schedule both Brokers and Public Open Houses and arrange private showings to increase the amount of prospective buyers who have the opportunity to see your home.

Marketing Plan

Once your home is ready, we will arrange to have eye-catching photos taken that highlight your home's wonderful and unique features. We will work together with our listing coordinator and marketing director to design and implement a marketing plan. This includes a mix of new media that integrates online, print and direct advertising. 

We will also schedule both Brokers and Public Open Houses and arrange private showings to increase the amount of prospective buyers who have the opportunity to see your home.

MEDIA MARKETING SERVICES

• Professional Photography
• Aerial Drone Photography/Videography
• 360 Walkthrough Tours
• Cinematic Video
• Staging/Virtual Staging
• Floorplan Creation
• Newspaper Advertising
• Online Advertising

Disclaimer: Marketing Services are custom-tailored to each property. Not all services may be applied to a property. 

 

Negotiation

We will present all offers to you and explain the positives and negatives of each offer so that you can make an informed decision. We will utilize strong negotiation skills to provide you with the best possible combination of price and terms that includes:

• Negotiating the agreement
• Explaining the offer to you and answering your questions
• Helping you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you.
• Negotiate through the buyer's agent, and handle possible counteroffers, to reach a final agreement that is favorable to you.

Protect Your Interest & Liability

Your agent and our in-house Escrow Team will guide you through important documents, such as the Seller’s Disclosure Statement. The Escrow Team  will also work with your Escrow company and vendors of choice to ensure that all deadlines are met and your interests are protected. We understand the importance of full disclosure and can assist you in communicating any issues while minimizing negative impacts on the transaction.

• Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have.
• Work with the buyer’s broker, settlement officer, title officer and others to help coordinate activities and keep the transaction moving forward.
• Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract.  Resolve questions or problems that might arise, in order to ensure a timely closing.
• Accompany the buyer and buyer’s agent during their final walk-through of the property.
• Assist you in handling details required for the completion of the transaction.
• Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

Team Approach

When you decide to work with us, you will have the full capabilities of an experienced team of real estate professionals at your disposal. In addition to your real estate agent team, you will also be utilizing our listing coordinator, marketing director, and escrow transaction coordinator. Each member of your team serves a different role in the sale of your property, with a common objective of unsurpassed client service.

After-Sale Service

• Confirm that all your real estate-related needs have been met.
• Offer relocation assistance, if moving to a new area.
• Help you locate a new home if remaining in this area.

How I Can Help You

I will apply our knowledge and expertise to achieve the successful sale of your property.  Here is what you can expect from me:

• Your needs, interests and objectives will be my top priority.  I will sit down with you to discuss your objectives and expectations to learn what is important to you so that I can help you attain your real estate goals.
• I will give you reliable information and solid advice so that you can make informed decisions.  Please don’t hesitate to contact me with any questions.
• I will work for your best interests at every stage of the home selling process, from the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to the final settlement of the transaction.
• Communication is also of high importance to me.  I will want to agree to a system of regular communication (whether in person, on the phone, by fax or email) so that we can keep you up-to-date on the progress of the transaction.

 

It is my goal and commitment to you to provide you with the highest level of service.

 

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HAWAII STARTS HERE | JOE CASTANEDA (R)

Joe is realtor with Better Homes and Gardens Real Estate Advantage Realty. He majored in finance and has experience as a former mortgage loan originator. He has helped buyers both with new project loans and going through the process of applying and obtaining units in new projects. He uses his finance, mortgage, and real estate knowledge to help home buyers find the right properties to fit their needs. Contact Joe by phone or email at (808) 351-8394 or JoeC@BetterHawaii.com